Annie’s Mac & Cheese Packaging Rebrand

A project that involved updating the look for a commercial brand of macaroni & cheese. The objective was to re-design the product in a way that gave the packaging a much-needed update while still retaining the familiarity of the brand. Using a modern-style typeface, cleaner layout and soft complimentary pantone colours the new re-brand helped refresh the design and give the product a complete visual overhaul.

 

Original Packaging

OLYMPUS DIGITAL CAMERA

Updated Packaging

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